From the Desk of: Bill Casey, VP Marketing, Reignmaker Communications
Dear Business Executive,
I've talked to a lot of business owners and managers who have a basic understanding of Hosted PBX solutions,
but they're still unclear about the Big Picture, and how Hosted PBX advanced features can be used in
their business.
Our surveys indicate that executives spend a significant amount of time researching Hosted PBX systems, and visiting websites in an attempt to gather enough
information to make their decision.
If you are like most people who are considering a Hosted PBX solution, then you are probably looking for five basic
pieces of information:
 Does Hosted PBX make sense for my business?
Is it really cost-effective?
How easy is it to install and manage?
And finally, which provider should I choose?
To reduce the information noise, I decided to write a single page to provide a plain language answers to those questions, including what the Hosted PBX advanced features are, how the features work to save you money and increase employee productiivity, why you save money, and what to expect once you've installed the system.
I want to give you a few attributes to consider when you choose your provider. Naturally, I hope you give Reignmaker Communications an opportunity to compete for your business.
This page is a lot to read, I know, but I'll guarantee you won't find this information consolidated in one spot anywhere else on the internet. Once you finish, I think you'll agree it was well worth your time and effort. If you do, or even if you don't, I 'd appreciate a few comments from you. You'll find my email address at the bottom of this page.
From a cost and engineering standpoint, the sweet spot of our technology provides optimum benefits for companies that have between 5 and 250 employees who are located in two or more geographically separate locations.
When I say separate locations, I am also talking about remote workers who may be working out of their home or in shared virtual office space. Support of remote workers is a major benefit of our Hosted PBX service, but I'll explain more about remote worker support a little later.
If your company profile falls within the size range above, then there is a good chance that you will be able to maximize the benefits offered by a Hosted PBX solution, which are:
Increased productivity
Reduction of your current telecommunications expense
Advanced feature to increase employee productivity
And a Future-proof technology that will economically grow with your business
Here's some other criteria to consider. If just a few items on this list are important to you, then there is an excellent chance that your system of choice should be a Hosted PBX:
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I can't afford to pay, or I dont' want to pay, high up-front costs |
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Our business will probably change over the next few years and we need to remain flexible |
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We are not a major corporation |
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Some or all of our employees are remote workers |
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Our system should have the capability to handle a large number of incoming calls |
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We have toll free numbers for our customers |
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We don't have dedicated telecommunications technicians and we don't want to hire them or contract workers to maintain the system |
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The system must have full ACD functionality to support call center functions now or in the future |
If you visited our home page, you probably noticed that we have five major business events listed at the very top of the page. Obviously, these are not random events. We have found these five events to be opportune opportunities for a business to replace their old PBX with a Hosted PBX system, or install a brand new system if they don't already have one.
The five events are: Starting a new business, moving or opening a new office, upgrading your present PBX, your business is growing, or if you are unhappy with your present provider.
If you fall into one of those categories, you've picked a good time for serious consideration of a Hosted PBX.
It's no secret that Hosted PBX technology has a robust set of advanced features that literally makes a tradional PBX as obsolete as a rotary telephone. Putting these advanced features to work for you will streamline your business processes, increase customer satisfaction and increase your revenues. Just as importantly, these features can provide you with a major strategic advantage over your competition.
As an added bonus, activation and changes to these features are easily administed by your employees by using an easy-to-use, intuitive web browser. With a tradition PBX, you would have to pay the provider or your own technician to perform these changes for you and probably have to wait several days for the changes to be completed.
Here are just a few of the features available, how you can use them, and why they are important to your business:
Simultaneous Ringing
Our Simultaneous Ring feature acts as a personal locator to make it easy for people to find you. You can set up to 10 phone numbers to all ring at the same time when someone calls your office phone number - then answer the call on any of the ringing phones. This makes contacting you easier than ever since callers only have to dial one number to reach you.
Bottom line, there is less chance of missing important calls. Supercharge your sales force, both inside and outside, with this powerful feature and generate more revenue and more profit!
Remote Office
Through an easy-to-use Web-based portal, you can assign your office phone number to any phone in the world. So if you're traveling in London, you can set you hotel phone to ring when someone calls your office phone number. And making calls from your hotel phone will look to your callers like you're calling from your office. This feature can put your sales force, virtual office workers, and traveling executives within easy reach when a special call must be completed.
Auto Attendant
Present a more professional image to callers and reduce the need for a full-time receptionist with our Auto Attendant. Incoming calls to your main number are answered by our Auto Attendant, which is fully customizable according to your specifications. Dial by name directories and "0"-out to Operator options are standard. The Auto Attendant gives your company that much needed professional Big Business image.
Online Call Manager
Using a web-based portal allows you to dial, manipulate, and transfer calls on your computer, as well as configure and change your personal call handling settings. This feature allows you to adjust to changing business needs on the fly without having to send in a service request and then wait days before the change is made. In today's business environment, worker and process flexibility enhances your compeitive edge.
Visual Voicemail
Listen, forward and archive your voicemails as easily as your email. In addition to receiving voicemails on your telephone, a copy of each voicemail message is forwarded to your Email inbox as an audio file. This feature allows you to visually scan your voicemail box for the most important message.
To obtain the same results with a traditional PBX you would have to call your voice mail and sequentially listen to the header of each and every message, a time-consuming process. You can also forward a message to someone outside your Hosted PBX system using email. That enables you to share valuable first hand information with your suppliers, affiliates, and other important business partners.
Other Basic Features
Each user also has a set of basic features that need no explanation. These are: unlimited local calling, unique phone number (DID), Call Waiting, Call Forwarding, Do Not Disturb, Last Number Redial, and Caller ID.
Soft Attendant Console
- This optional computer application replaces the need for a bulky receptionist module. This optional feature provides the receptionist with a visual representation of every employee so they can see instantly who's on the phone and who's not. Transferring calls is easy - just click and drag.
Plus, since the application is accessed over the Internet,
your receptionist can handle calls from any geograpical location
. This not only gives you hiring flexibility, it also is a major advantage in the event a natural or man-made disaster occures at your main business location and preserves the continuity of revenue-producing communications to and from your business.
Call Center
- The optional Call Center application is a powerful, but inexpensive tool that allows businesses to tie together employees across multiple locations under one unified call center. Incoming calls are held in queue and routed to the next available agent - no matter where they are! Nightly reporting is available on both the agent and overall group level showing average hold time, average time spent per call, number of minutes an agent was check-in/ check-out, plus other critical management features.
With this money-saving feature you have the flexibility to easily assemble a full-featured call center utilizing remotely deployed workers or office based workers. How would you like to have the option of using a virtual staff for all your call center needs or to bring in part-timers on the spur of the moment to handle promotional call volume spikes or for business continuity in the event of a disaster. A Hosted PBX can give you that flexibility.
Obviously, I can't cover every cost-saving aspect of a Hosted PBX solution because there are just too many, but I will tell you about a few of them to assist with your research.
Cash Flow
-Controlling cash flow is a major factor that determines the ultimate success or failure of any business, regardless if you are a start-up or an established business. Tight control over capital expenditures and operating expense is essential.
On average, a Hosted PBX costs 20-40% less than a premise-based PBX.
Also, capital expenditures are minimized since you don't have to deplete valuable capital dollars to "Buy the "Box".
Additionally, because of the way premised based PBX systems are designed, you have no choice but to buy more equipment than you actually need to support your current requirements.
Sounds crazy, but it's true.
Why spend precious dollars now on equipment you won't need until six or 12 months later or longer? A Hosted PBX allows you to pay as you grow. You only buy what you need to support current requirements.
Adding new employees to the system is fast, easy, and cheap. More importantly, you don't have to pay for something until you actually need it.
If you are ever affected by a downturn in business, a Hosted PBX gives you the flexibility to reduce your expenses accordingly by reducing your telecommunications requirements with no penalty. You only pay for what you need, when you need it. Generally, you cannot do that with a premise-based system without incurring some form of financial penalty.
Moves, Adds, and Changes
You may see this referred to MACs on other sites. Unlike a traditional PBX, in a Hosted PBX environment,
Moves, Adds and Changes do not require an on-site technician to make change to your phone system.
VoIP Hosted PBXs can be remotely configured by the provider, thus providing you with the flexibility to add, change, delete or move users within hours.
Eliminating costly monthly maintenance contracts will reduce your expenses and the high labor cost required to have a technician onsite for every change you need. In addition, you gain flexibility to respond quickly to changing business or market conditions.
Significantly Reduce Depreciation Losses
Traditional PBX systems depreciate almost 70% the day you install them. With a VoIP Hosted phone service, you won't have to worry about depreciation since you're not purchasing equipment.
Although there are many other reasons that a Hosted PBX can save you money, such as maintenance, software patches, no requirement to maintain PBX equipment inventories, no vendor finger-pointing, and faster trouble resolution, the overall savings can be summed up by considering the Total Cost of Ownership.
It is long term TCO, after all, that will ultimately shape your decision and impact the financial viability of your company.
In the December 2005 issue of Business Communications Review, Ken Dolsky and Warren Williams of InfoTech published an in-depth analysis comparing the TCO/ROI of a Hosted PBX to that of a premise-based IP PBX for a single location with 50 users. They concluded for most instances, the Hosted PBX environment was the clear financial and performance winner. The costs modeled in their analysis were distributed in four categories:
Equipment/Service and Installation
Operations and Administration
Access and Toll Costs
Business/financial planning and project management
The results of their 5-year analysis showed the Hosted PBX generated an ROI of 65% and a discounted savings of $88,378!
Even though this shows there is a significant opportunity to reduce your costs, it is important to point out that the analysis did not not take into account savings associated with increasing productivity and revenue using the Hosted PBX's advanced features that I mentioned above. Implement advanced features and your savings will be even greater.
Simplified installation
Compared to a premise-based PBX, the installation of a Hosted PBX System is far less complicated. There are fewer steps, and very little equipment need to be shipped to the your business location, there is no need to burn-in new hardware, there is no need to assemble racks at your location, and best of all, there is no need to install or test onsite software.
In addition, your business' participate in the installation process is greatly reduced, particularly in activities such as station reviews, directories and detailed network planning.
Also, the Hosted PBX system can be implemented one line at a time and can co-exist with premises equipment that may be needed to support other users. It is no small consideration that the Hosted PBX eliminates the need for a flash cutover, which is a major advantage over a premised based IP PBX system.
Finally, implementation costs for a Hosted PBX system are much less than those for a premise-based PBX.
Maintenance
If critical problems occur that cannot be cleared remotely, premise-based PBX customers must wait for a technician to be dispatched. Most maintenance agreements contain Service Level Agreement clauses that give the repair technician four hours to arrive at your business location. If your business has lost all communications with the outside world, and especially with customers, there may be situations when that will significantly impact your revenue.
With a Hosted PBX solution, the same trouble can probably be resolved almost immediately
since technicians are already on site at the provider's Hosted PBX data center.
In the case of Reignmaker’s REIGN-FREE Hosted PBX solution, we provide 24x7 proactive management and monitoring of your service. If you wanted to contract for this same level of service on a premise-based sytem, it would cost you an arm and a leg.
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...What I had was like a dinosaur
compared to this ...
"I mean, this is all so new. And I said, man - I was pretty skeptical. But after looking at the whole thing and doing it, it's been a very, very good upgrade for me. Plus, I didn't have to go spend a ton of money on buying a whole new hardware system that, say five years down the road, it's going to be outdated again."
Will Beckman - Points North Magazine
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Here are four of the important attributes you should look for in a provider once you decide that a Hosted PBX system is the best solution for your business:
Business Hosted PBX Should be Their Core Business
Many Hosted PBX providers sell to both the residential market and the business market. At Reignmaker Communications, we have only one business; We provide Hosted PBX service to the business market and only to the business market.
Reignmaker made a conscious decision not to provide residential VoIP service because of several reasons: 1.) It does not provide the financial returns that we feel are necessary for a sustainable business model, and 2.) Residential VoIP service consumes valuable resources that we feel are better dedicated to providing a superior quality of service necessary in the business marketplace.
Experience and Track Record
Let's face it, for most companies VoIP is a relatively new technology. Every day new companies emerge with announcements that they have decided to offer Hosted PBX service.
It takes time and hands-on exerience to perfect solid, quality-assured business processes for Hosted PBX engineering, installation, software management, traffic management, network management, and trouble-shooting. At the same time that these processes are being perfected, it is also necessary for technical resources to acquire the necessary skills and experience to deliver quality service to the business market.
Reignmaker Communications has installed VoIP for more than 11,000 business customers
more than anyone else in the country. Every major provider that’s launched a business-class Voice over IP product has come to us for field services and installation support, including Covad Communications, Level 3 Communications, ICG Communications and Cbeyond Communications.
VoIP has been our business since 1999. Long before most of today’s providers and service integrators were even talking about VoIP, Reignmaker Communications was working with Cisco Systems and Cbeyond Communications to develop installation policies surrounding the nation’s first commercial deployment of business-class VoIP services.
When it comes to Hosted PBX service, our capabilities, skills, and experience are unparalled.
Network Management
A recent survey conducted by Emprix revealed that more than one third of all VoIP service providers are unable to recognize they have a service quality problem until a customer complaint is received.
Before selecting a provider for your VoIP Hosted PBX service make sure they are equipped with the proper Network Management System (NMS) for their VoIP deployments, one that allows their Network Operations and Field Technicians to identify and troubleshoot problems without relying upon a complaint from you to trigger an action on their part.
Your Hosted PBX provider should have the capability to proactively monitor detailed call quality statistics including MOS, jitter, latency, and other measurements. State-of-the-Art network monitoring systems have advanced diagnostics linked to an online knowledgebases that automatically provide network technicians with troubleshooting tips. This capability dramatically reduces the effort and time required to identify the root cause of poor quality calls, and more importantly it reduces the time that your business is affected by the trouble.
Reignmaker Communications has one of the nation’s most advanced network monitoring solutions in existence today.
We use highly trained personnel and cutting-edge equipment and software to proactively monitor each of our customer locations.
We can see a problem before our customers do and work quickly to resolve any issues.
End-to-End Service Responsiblity
When considering a company to be your Hosted PBX provider, ask them one simple question: "Where exactly does your service responsibility begin and end?" Most Hosted PBX providers will tell you they provide end-to-end service, but what they really mean is that their responsibility ends at the demarcation point of your building where their service terminates and your inside wiring takes over.
That's not the case with Reignmaker Communications. From your desktop to our network is our responsibility, and we take that responsibility very seriously.
We’re not only the nation’s most experienced VoIP provider - we’re also the nation’s only true end-to-end IP provider. Which means you’ll have single-vendor accountability - from the cabling in the walls to the phones on your desk and the ongoing service and support you need. No finger pointing between vendors with you in the middle. We provide it all.
I hope this information has been helpful. This technology is not smoke and mirrors. It can actually save you money and improve your business processes. When you complete the form below, your information will be sent directly to me, and I'll make arrangements to provide you with a professional and comprehensive proposal that addresses your specific business needs and situation.
Please let me know if there are ways I can improve on the information contained on this page. My e-mail address is bill.casey@reignmaker.net
If you have additional questions about our service call us at 1-877-VOIP-4U2.
Thanks for reading,
Bill Casey
Vice President, Marketing
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